Lead Gen & Sales Workshop

Stop Winging It. Start Bringing In Consistent, High-Quality Clients For Your Agency or Solo Business in 2026.

What This Is

A focused, tactical one-day workshop for solopreneurs and agency owners who are tired of unpredictable leads, messy sales calls, and pricing that leaves no margin. These strategies have helped me generate hundreds of millions in leads and sell over $5,000,000 in agency services myself, on Zoom, live with prospects.

The end goal - Build a simple, repeatable lead-gen + sales system that you can run confidently every week to get more leads and clients.


Who This Workshop Is For

You’re a solopreneur, consultant, or agency owner who:

  • Relies on referrals and hates how unpredictable they are.
  • Knows you “should market more” but doesn’t know what to say or who to target.
  • Feels awkward or uncertain on sales calls.
  • Isn’t sure how to pitch or price consistently.
  • Is tired of winging it and wants a clear plan that works.​

If any of this feels like you, you’re exactly who I built this for.

What You’ll Walk Away With

By the end of this intensive, you’ll have:

  • A clear, compelling positioning that attracts the right clients.
  • A simple weekly marketing system that doesn’t take all day.
  • A repeatable lead-gen play built for your strengths.
  • A sales conversation flow you can run with confidence.
  • Pricing and packaging that makes saying “yes” easier (and more profitable).


This is not theory. It’s repeatable, real-world frameworks from 15 years helping agencies, creators, and experts grow revenue.

The Details

Price: $200

Date: Thursday, January 22

12-5p Eastern (10a-3p PST)

Capped at 50 registrants

Your Instructor

Hi, I'm John Doherty. I'm a veteran digital marketer and agency entrepreneur. In 2017, I was exactly where you are - an expert solopreneur with no idea how to build a sustainable business that didn't require huge headcount and gave me lots of time, profit, and freedom. Since then, I've built and sold 2 agencies, generated over $250,000,000 in leads and made agencies over $50m, sold over $5,000,000 in services myself, and made the transition from solo expert to business person.

After exiting my last agency, EditorNinja, I help expert solopreneurs and small agency owners grow their business sanely and profitably.

The Schedule

Session 1 — Positioning That Pulls In Clients

How to stop being “everything to everyone” and become the obvious choice.

10-15min Q&A

Session 2 — Your Core Offer & Pricing Framework

Stop customizing everything. Start selling a clean, repeatable offer at 40-60% higher rates.

10-15min Q&A

30 MINUTE BREAK

Session 3 — The Weekly Marketing System

A proven rhythm for creating demand without burning out.

10-15min Q&A

Session 4 — The Sales System

A calm, confident sales process and pricing strategy that increases close rates, without weird pressure tactics.

10-15min Q&A

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